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Independent Business or Franchise?

Bundy & Fichter PLLC April 19, 2023

You may wonder whether it is better for you to start an independent business or buy a franchise.  The franchise lawyers at Bundy & Fichter PLLC may be able to help you in making your decision. Starting an independent business may be better than buying a franchise, depending on your personal goals, preferences, and circumstances. Here are some factors to consider:

  1. Creative control: As an independent business owner, you have complete control over your business's vision, branding, products, and services. This allows for more creativity and flexibility in adapting to market changes and customer needs, whereas a franchise operates within established guidelines and structures.

  2. Lower costs: Starting an independent business can have lower initial costs compared to buying a franchise, which often requires a substantial upfront franchise fee, ongoing royalties, and marketing fees. Independent businesses may also have lower ongoing costs, as there are no fees paid to a franchisor.

  3. Potential for higher profits: Since you're not paying franchise fees or royalties, an independent business may generate higher profits if it's successful. You have full control over your pricing and cost structures, allowing you to maximize profits based on your specific market and business strategy.

  4. Flexibility in location: Independent businesses can choose their locations without restrictions from a franchisor. This can be an advantage in finding the best spot for your business or exploring untapped markets.

  5. Building your brand: As an independent business owner, you have the opportunity to build your brand from the ground up, allowing you to create a unique identity that resonates with your target audience. In contrast, a franchise comes with an established brand that you may have limited influence over.

  6. Personal satisfaction: Many entrepreneurs find greater satisfaction in creating and growing their own businesses rather than operating within the confines of a franchise system. This sense of ownership and pride can be a significant motivator for some people.

However, it's important to remember that starting an independent business also comes with its own set of risks and challenges. It may require more effort to build brand recognition, develop a customer base, and establish operational systems. A few franchises offer a proven business model, brand awareness, and support systems, which may be appealing to some people. Ultimately, the decision to start an independent business or buy a franchise will depend on your individual goals, skills, and resources. The lawyers at Bundy & Fichter PLLC are available to help you understand the risks and benefits of each alternative and to help you follow through on your decision.